When it comes to branding & promotion, it’s important talk in a language understandable to the target audience as right words can strike a chord with the audience, the not-so specific ones can dilute the objective.
I would hereby take a little liberty to twist the old adage as “When in Rome, write what Romans Love“. Being in the industry for years working for a myriad of clients and industries, I understand what wonders can words work to reach out to the customers and grab eyeballs.
My expertise spans writing targeted content for both digital and print versions including creating taglines, product descriptions, catching copies for ad campaigns, OOH advertising material to name a few.
I can be contacted for any content related requirements for advertising campaigns and marketing endeavours viz:
- Hoarding content
- Ad copies
- Infographics Content
- Video scripts
- Amazon Ebook
- Case studies
- Press releases
Essentials of Content-Based Branding & Promotion
To be able to create effective content for branding & promotions it’s important for a content writer to understand the essentials of content marketing. While creating the content, I ensure that the content is in sync with the following parameters of a successful marketing campaign:
- Target audience: Every marketing endeavour targets a specific group of audience and a content writer can’t ignore it. I ensure the communication strategy including language and content catch and attention of target audience. I try to create a compelling copy which could create a recall in the customers’ mind.
- Goals and objectives: Before I sit on any project, I ensure I am well-versed with goals and objectives of the campaign. And I don’t hesitate to ask multiple times if I don’t understand it in one communication.
- Types of content: Content forms are plenty so I am very particular about the form I am choosing for a particular branding & promotion event. And my expertise in diverse content forms enable me to do the justice.
- Content promotion: That’s what I am here for. I am available always for any content-based requirement from the client end.